Chapter 3: Building your Platform
Here, Stuart Little, the anthropomorphic mouse who found himself living in a human family, offers suggestions on how to make new friends. If you’ve ever wondered how you would ever sell a book out there in the big world where no one has ever heard of you, Stuart Little has the answers. He walks us through the secrets of using social media, blogging, and fellow writers to open those scary closed doors.
Chapter 4: Choosing Your Software
Do you remember Aesop’s Fable about the Country Mouse and the City Mouse? This chapter takes us step by step through descriptions of some of the software programs that make life easier for an independent writer—and some of the alternatives that the Second Mouse has discovered to be faulty. The lesson to be learned? Look carefully before you choose.
Chapter 5: The First Draft
This cautionary tale uses two of the mice from Lewis Carroll’s Alice in Wonderland to destroy the myth that you can write a book in a single try. The Second Mouse provides examples of what happened when she experimented with National Novel Writing Month (NaNoWriMo). We explore the difference between Pantsers and Planners. And then we find out why producing (and then discarding) a first draft is a painful but necessary first step in learning to write a book.
The Second Mouse Goes Digital: Self-Publishing Comes of Age
Author Carolyn Schriber takes a closer look at recent self-publishing innovations that have opened the gates to mainstream book publication. Pre-Orders available now, with Kindle release date: Wednesday, November 15.
Here are some quick tips to think about before you decide that self-publishing is for you.
1. Run like the wind away from anyone who promises that you can "get-rich-quick." There are possibly more scammers out there than there are would-be writers. And they are all after your money. I've spend a lot of time over the past two years, reviewing books for the Military Writers' Society of America, and the variety of books coming to me has made me aware of problems I didn't even think about before. I can often tell that a writer has fallen for a get-rich-scheme without ever reading a word. Paper editions are tacky--no margins; odd, sometimes unreadable fonts; unlabeled illustrations; no publication metadata. And electronic versions have gaps in spacing or overlapping text. no navigation aids, typos, or inappropriate content. I've also heard all too many stories of authors who have been conned into purchasing thousands of books with no possible hope of ever selling enough copies to cover the costs. So the first step, if you decide to self-publish, is to look at lots of books and pay attention to who has produced them. Reputable assistance for a self-publisher is out there, but you have to know where to look. Don't guess. Ask!
2. Sample new software choices. Shop around until you find what works for you. Developers are always coming up with ways to make the writer's task simpler. Take advantage of idea-mappers, note organizers, and word processors that also do electronic formatting. There really is life after Microsoft Word. I have to admit that "The Second Mouse" is about five years out of date when it comes to new programs that are available. Since the book came out, I have learned to use Scrapple (to map out plots and family relationships; Grammarly (to do a quick editing pass), and Vellum (to format tests for both print and electronic editions). Add those functions to the other recommendations the Mouse gives you, and you should be well on your way to producing a workable manuscript.
3. You can't do it all yourself. Concentrate on writing, and leave tasks like editing to a professional. It's expensive to hire an editor or cover designer, but it pays dividends down the road. The trick here to be completely honest with yourself about your talents and shortcomings. Hate grammar and spelling? Don't edit your own work. Don't know anything about photography? Find a professional. Colorblind? Don't try to design your own cover. But if you are a computer whiz with experience in publishing your company's newsletter, maybe you won't need to find a skilled layout designer,
4. Finally, no matter what else you decide, don't take that first step until you are ready to treat your writing as a business. You're going to be dealing with contracts, invoices, order-fulfillment, income tax implications, advertising and marketing, and customer satisfaction. Writing your first book is an exhilerating experience, and a demanding one. Don't treat it as a hobby.
Want to know more? Get your free Kindle copy here:
In The Second Mouse Gets the Cheese
, I made recommendations about useful software and valuable sources of free publicity. Here's what I wrote about a website called BookBuzzr
(and no, that's not a typo!)
BookBuzzr. This site produces a
widget for your book, which you then add to your website, Facebook page, or
other social networking sites. You can include part or all of the
manuscript—whatever you are willing to offer for free. Clicking on a thumbnail
of your book brings up a surprisingly realistic book, complete with turning
pages. Once you have signed up, BookBuzzr keeps coming up with new ways to
publicize your book. If I had only one publicity choice, this would be it.
Here's another example of why I find them so useful. Several days ago, I had a request from the managers of BookBuzzr to do an interview about my best-selling book, Beyond All Price
. These are the questions they asked:
1. Could you tell us a little bit about
2. Describe your book ‘Beyond All Price’ in 30
words or less.
3. What was the hardest part of writing your
4. What books have had the greatest influence
5. Briefly share with us what you do to market
6. How do you spend your time when you are not
7. What are you working on next?''
Yesterday on a Facebook page for writers, we had a discussion about a piece of software that has not been available to Windows users until now. As a long-time MAC fan, I have always recommended Scrivener
as the answer to a writer's prayer, and I did so again in The Second Mouse Gets the Cheese
. Here's a section of that article that lured one reader to give it a try:
"Now that Scrivener is available for
both MAC and Windows, I can’t imagine anyone needing anything else. It’s an
endlessly versatile program that manages to keep almost every item of the
book-writing process in one spot.
"There’s a section for research,
which can hold notes, pictures, maps, and “messages-to-self.” I keep lots of
pictures there, so that when I am writing about a particular location or
character, I can open a picture and keep it on my screen while I write. That
adds detail to my descriptions and saves me from making silly mistakes about
things like what you can see from a front porch or whether a character sports a
"In fact, it has a whole section for
character sketches. You can ﬁll out their questions about each of your
characters, deﬁning their back story, their foibles, their nervous quirks,
their speech impediments, their hair and eye color, their family relationships—whatever
is important to deﬁne the character. Then while you are writing, it is easy to
click on a character name in the left-hand column and jump to a description.
"Scrivener provides a separate
template for locations, too, where you can record thing like vegetation,
wildlife, smells, sounds. Is your location overgrown with vegetation? You’ll
need to list what kinds of things grow there. Are bugs important to your story,
as they may be for mine? Then you can add their descriptions here. My location
ﬁles have picture, of course, but also descriptions of the smell of pluff mud
and the clicking sound palmetto bugs make as they stomp across a wood ﬂoor.
Do you write in chapters or in
scenes? Scrivener offers you both options, and once you have all the parts in
place, it can put the entire manuscript together for you—in the right order,
with chapter numbers. Are you used to working with index cards? Scrivener can
display your material in that format, with little cards tacked to a virtual
corkboard. You can color code the cards, and you can move them about as you
would if you were tacking them to a wall. I used this feature to outline all
the chapters of The Road to Frogmore.
Need more or less writing space? Stretch it out or shrink it. Want a blank
screen with nothing but your words ﬁlling the screen in front of you? You can
do that, too."
Disclaimer: I have no connection to this company and have not
received anything in exchange for my positive review. I just really
like their product.
I was just about to brag about my decision to make no more resolutions when my world became very complicated. I'll spare you the details of the six deaths of good friends we've had in the 2 weeks since Christmas. I've managed to clear out the last vestiges of Christmas, finished the final edit of "the Second Mouse Gets the Cheese," and designed a new bookmark feataturing the Mouse. But the topper came with a call from my accountant, reminding me that because of the high volume of sales of "Beyond All Price" in the last quarter of 2011, I owed the IRS a quarterly payment on my 2011 taxes. All she needed, she told me, was a list of all my income and all (read: ALL) my book-related expenditures over the past year.
Have I been keeping those records? Well . . . sort of. I have a couple of file folders at the corner of my desk into which I've been stuffing receipts and credit-card bills. And I had started out last year by downloading a highly recommended program for organizing those receipts. I just hadn't actually kept the records up to date. Arrrghh!
Gamely I dug out all those little slips of paper and opened my expense record, only to be horrified by how complicated it was. It had a separate sheet for each month, with a row for every day in the month. And each sheet had some 35 categories of expenses, each with its own column on a spread sheet that measured some 18 inches across. That meant I was looking at over 8000 little cells to be filled in before the actual calculations even began. I started sorting my little pieces of paper into monthly piles. I didn't take long before I realized that this program was major over-kill, and much too complicated.
When I couldn't find a simpler version that seemed designed for the kinds of expenses writers and indie publishers incur, I decided to design my own. The result is a simple template that works on any computer that can handle Excel. It put all my expenses onto just 2 pages. Just set your page to landscape and under the print function, scale to about 85% or 1 page wide and two pages tall.It would even be possible to squish the data a bit more and get it all onto a single page.
The layout is simple. It has three sections: one for travel expenses, one for day-to-day expenses, and one for including the figures for a dedicated home office. You get just one cell for each expense during a given month, so you may have to do a bit of addition on your own--adding all your postage, for example. And travel mileage needs to be converted to cost by multiplying it by the IRS allowance for mileage. (That's not as complicated as it sounds. The current allowance is $0.50 a mile, so you just divide the number of miles by 2 and add a dollar sign.)
When you're finished entering your numbers, the spreadsheet calculates each type of expense (in the rows) over the course of the year and the total for each month (in 12 columns.) At the bottom right corner, you get the grand total. Simple.
There are also some blank rows, so if you need to add some new categories, you can just type them in. The "total" formula is already entered in the blank cell at the end of each row. I finished my calculations in a single morning.
I was so easy that I decided to share the template. If you'd like a free copy, just go to my website
and fill in your name and e-mail address in the opt-in box. I'll e-mail you the template in an attachment.