Don't give in to the temptation to hurry the writing and publishing process. I know, I know! That's one of those "easier said than done" pieces of advice, but it's also very true. You may fall in love with your own prose quickly, but you'll have years to regret it. We often advise writers not to edit their own work because they're too close to it to spot the errors. The same thing is true of judging your own work. You need time and distance before you can spot problem areas. If possible, I recommend putting a manuscript away for several months before you re-read it. Once the memory of what you have written has begun to fade, that's the time to go back and do a complete read-through. You may be surprised at what you find -- both good and bad.
The same policy is true of the publishing process -- a hard truth I am learning this week. I made the fatal mistake of committing to a launch date before I had my new book in hand. Now I have run out of time for a final re-check of the proof pages, and I know of at least one mistake that will go uncorrected. Maybe no one else will ever notice it, but I'll know it's there. Don’t
rush into print – check, check, and recheck.
expect overnight success. In fact, don’t plan to sell many books for at least a
year. There's an old adage that says customers need to be told or need to
see a sales pitch seven times before they buy. I didn't used to believe it, but now I do. My "Beyond All Price" had limited sales for some eleven months before it suddenly went viral during a price reduction and became an over-night best-seller. Once readers learned about it -- once there were over 20 reviews, the majority with 4 and 5 stars, once it started to hit the Amazon charts in its own category -- sales soared, settled down to a steady pace, and have continued for over a year. If the book is good, you need to be patient and give readers time to discover it.
It's probably true that the more you want something to happen, the more impatient you become. Remember when you couldn't wait to grow up? Well, this time around, try taking your time to grow up as a writer. And while you wait for success, keep turtling along.
But then, that’s the advantage of ebooks and
POD – they never go out of print, so you can afford to wait!