I've borrowed the information below from my friend Julie Isaac's blog. Everyone who claims to be in the book business in one way or another needs to know about this.
See Julie's complete article at http://blog.writingspirit.com/2013/04/free-book-coaching-for-world-book-night-april-23.html
What is World Book Night?
World Book Night’s mission is to inspire people who don’t regularly read, or have access to printed books, to sit down and read a great book by giving them one of 30 carefully chosen titles… for free. The books are chosen by a panel of librarians and booksellers, and this year they include:
• Girl With a Pearl Earring, by Tracy Chevalier
• Fahrenheit 451, by Ray Bradbury
• The Alchemist, by Paulo Coelho
• Bossypants, by Tina Fey
• The Phantom Tollbooth, by Norton Juster and Jules Feiffer
• Playing For Pizza, by John Grisham
• Montana Sky, by Nora Roberts
• A Connecticut Yankee in King Arthur's Court, by Mark Twain
• Me Talk Pretty One Day, by David Sedaris
• The House on Mango Street, by Sandra Cisneros
• and 20 others (Unfortunately, my book is not one of them, but I'm working on it!)
The books’ authors waive their royalties and the books’ publishers pay the production costs of specially-printed World Book Night editions. Bookstores and libraries come onboard as community host centers for the 25,000 volunteer book givers who will be distributing half a million free books.
While it's too late to become an official volunteer book giver for this year's event, it's not too late to choose to participate in a way that feels good to you.
What can YOU give away (or do) to support readers and writers on World Book Night--April 23rd?
Here are some possibilities. You can:
• Have a book giveaway for one or more of the books you've written--print OR ebooks.
• Go through your bookshelves and "recycle" books you're never going to read again (or ever) by giving them away to friends and family, donating them to your local library, or finding other creative ways of getting them back into circulation, whether into your local or online community.
• Give away services or a product that helps writers write or promote their books, through a contest or random giveaway (that's what I'm doing).
• Blog about the joys and benefits of either reading or writing... or BOTH!
• Brainstorm a totally unique and fun way to support readers and/or writers on World Book Night.
SEND ME AN E-MAIL: email@example.com BY MIDNIGHT TONIGHT
INCLUDE YOUR NAME AND E-MAIL ADDRESS
TELL ME WHICH ELECTRONIC FORMAT YOU PREFER (KINDLE, NOOK, ETC.)
I'LL ENTER YOU IN A DRAWING TO WIN A FREE ELECTRONIC EDITION OF "THE ROAD TO FROGMORE."