I'm swamped today -- checking the final proof pages of "The Road to Frogmore." So here's a post from another blogger about the current state of KDP Select. To see the whole post and comments, click here.
1. One of the basic elements in an author’s decision is whether he/she is selling a lot of ebooks outside of Amazon. If you’re selling 40% of your ebooks on Nook, you definitely don’t want to turn those royalties off to sell exclusively on Amazon.
2. The free pricing promotion used to be the best part of Select because it could goose sales rank and push a book into the top 100 in a genre or higher for much better visibility. Lately, free pricing has lost its luster in spurring “sales” because a lot of authors are doing it. Authors suspect many readers download free books that they never read, so authors don’t get many flow-over sales from free books into paid books. Additionally, some authors and analysts believe Amazon has modified its sales rank algorithm to give less weight to free “sales” than it does to paid sales.
3. Some people generate quite a few borrows from the Prime Lending program and regard those as the equivalent of sales. This seems to be the biggest draw at the moment, but its success varies a lot from author to author. Borrows do seem to be treated similarly to paid sales for Amazon sales rank purposes.
4. Nobody seems to be selling much in India, so the higher level of royalties there doesn’t mean much.
5. Fewer authors are putting all their books into Select. Typically, they’ll list one book to see what happens with borrows during the 90 day period, then take it out of Select to see if there is any increase in sales.
If you still want to try it, here are some tips I'm trying to follow this week.
1. Use your free days carefully - never on a weekend, and never around a holiday. Free promotions that occur in mid-week, particularly Wednesday and Thursday, are most successful.
2. Publicize heavily. Send notifications to designated twitter sites such as free kindle, kindleebooks, KindleUpdates, etc. Use hash marks, like #free, #free ebook, or #freebies. Contact websites that publicize such offers. GoodReads will publicize your offer as an event, for example. Let your friends know -- especially members of online writers' groups, and ask them to retweet.
3. Don't expect miracles, but recognize that any new reader you pick up may come back to purchase your other books. Without readers, our books can't communicate, and this is one way to increase your readership.