Common explanation of the difference between a dog and a cat: Dogs have masters. Cats have staff. If you're going to run a home business, you'll need to start thinking like a cat.  Self-publishing
is something of a misnomer. The process of taking a book from first idea to a
spot on someone’s bookshelf requires the help and talents of many people. The
work used to be done by huge publishing houses. When you decide to
self-publish, the responsibility for all the many tasks involved falls squarely
on your shoulders. You are already the author, the editor-in-chief, and the
business owner. You cannot hope to sit isolated in your little home office and
do everything yourself, no matter how talented you may be. The success of your
book will depend upon how well you assemble a team of assistants. Here’s a look
at the staff I have assembled. Perhaps it will give you some ideas.My
most important hire was my husband. Of course he was already on board to give
me moral support, but as time went on, he took upon himself three important
roles. First, he is my travel agent. Once I decide on the need for a research
trip or agree to do a talk, a book signing, or a conference appearance, he
takes over. He plans the itinerary, books our accommodations, and provides the
transportation. Second, he is my mail clerk. He’s much better than I at packing
and wrapping, and he never seems to mind a quick trip to the post office. I can
count on him to mail single book purchases or handle large book shipments. And
third, he is my official photographer. Whether I need a special shot for an
illustration or some general pictures to help me set a scene, he is there with
his camera. You can see a sample of his work on the cover of Beyond All
Price. He also comes with the advantage of being inexpensive. His salary is
$1.00 a year, augmented by clean laundry, home-cooked meals, and endless
affection and gratitude. My
business plan recognized that I would need to hire a design artist to create
the book cover and a layout expert to make sure that the final book meets the
exacting standards of the publishing world—page numbers, attractive fonts,
spacing, chapter titles, and flourishes all in place. Since both those areas are
way beyond my expertise, I hired both functions through the production company who
contracted to produce the physical book. I
found another source of staff members at a company called Vistaprint. I got
started there by ordering my first business cards for Katzanhaus Books. From
that one order, I learned about their other great promotional items and ended
up buying a magnetic sign for the side of the car, postcards, brochures, a tote
bag, and several other items with my own logos on them. Then I found that they
also provided hosting for websites and blogs, as well as domain names and e-mail
addresses for companies. I was able to use their services for all my
promotional and web-based needs. To learn more about my staff, see Chapter 2 of The Second Mouse Gets the Cheese |
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