Several readers have asked for more details about my new book, The Second Mouse Gets the Cheese. Let's start with the title. You've heard the expression, "The early bird gets the worm?" Well, the title is the second part of that saying. "The early bird gets the worm, but the second mouse gets the cheese." Which would you rather have? Personally, I'm not terribly fond of worms, and I don't even like to think about what the first mouse gets!
What does that have to do with self-publishing? Quite a lot, actually. The publishing business has undergone something of a seismic shift in the past year. If you follow the internet discussions about traditional publishing, you'll find authors being urged to make the shift to e-books and self-publishing, because that's where the "cheese" is. That may be so. My own experience tells me that it is. But the shift is not an easy one.
The self-publishing option is full of traps for unwary little mice who jump into the fray without the necessary understanding of what all is involved. I certainly didn't know what I was doing when I started, and for the last year and a half, I've been stumbling and leaping around, trying to avoid the snapping mousetraps that line the path to successful self-publication.
I made it. My first self-published historical novel, Beyond All Price, was on life-support for nearly a year, but it made a spectacular recovery this past summer, winning two book awards and remaining on Amazon Kindle's "Top 100 Bestseller " lists for nearly two months. That was my little piece of the cheese.
Now I'd like to share my story. I blogged about my experiences, starting with the very first decision to go with self-publication. I've offered snippets of advice to other would-be writers, but not in any organized fashion. Now all those crumbs of information come together in an anecdotal account of what I've learned and what you, too, need to know in order to get your piece of the cheese.
If you are thinking about self-publishing, the contents of the first four chapters of The Second Mouse Gets the Cheese will get you started on the right path. Here's a list of the chapters and their sub-topics.
1. Try Something New
2. View Publishing as a Business
3. Build an Online Platform
4. Sample New Software Choices
In upcoming posts, we'll talk about the rest of the book. I don't have a launch date yet, but it will be out in time for the holidays. Remember, if you are interested in this book, either for yourself or as a gift for the budding writer in your life, you can pre-order it now at a special introductory price. Visit the Mouse's website at: www.thesecondmousegetsthecheese.org